Online Platform
Superior operates the platform division, which consists of The Fair expanding from Korea's top golf wear rental platform to fashion recommerce and The Shops, an online fashion outlet platform.
Focus on experiences rather than possessions
The Fair is a fashion recommerce & rental platform that proposes a ‘new fashion cycle.’
From golf wear to fashion brands, we curate one-of-a-kind products.
Quickly and easily make your old clothes flow again.
In the cycle of ‘buy-buy-sell’
Your closet is no longer just a storage space; it becomes a stage for new experiences.
1. What is possible at The Fair (WHAT)
2. The Fair’s philosophy and message (WHY)
The Fair is not just a simple recommerce platform.
Transforming customers' wardrobes into 'one content platform'
We propose a new type of consumption experience.
"Focus on experiences rather than possessions"
We no longer end up with just owning things,
We value the sensation and experience of the moment of putting on clothes.
Also, no clothes thrown away
We achieve sustainability and a sensuous lifestyle through a circular structure where each person's wardrobe becomes another person's style .
3. System and Competitiveness (HOW)
Data-driven curation
Based on demand forecasting algorithm,
We prioritize the most popular items that customers want most.
Technology-based automation system
With a dedicated CMS and integrated logistics system
Automating the entire process from product receipt to sales and settlement
We have secured overwhelming processing speed and operational efficiency compared to other platforms.
Realizing ESG Values
Beyond simply being ‘eco-friendly’
Through a circular consumption structure of wearing, selling, and wearing again
Creating a sustainable fashion ecosystem.
4. HISTORY
2021
Launching of 'The Fair Golf'
Started MVP operation focusing on golf wear rental
2022
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Achieved No. 1 in domestic golf wear rental sector
2023
Acquisition of all clothing from competing rental companies such as Possum, Labe, and Vivid
Expanding from a rental-centric model to a recommerce service
2024
Strategic pivot to recommerce-centric services
Redesign UI/UX centered on sales experience based on user needs
Repositioning the platform identity as a circular consumption-oriented fashion platform
2025
'The Fair' app officially launched (Android/iOS)
Completion of a full-cycle consumption flow that integrates purchase, sales, and rental
Maximize operational efficiency by introducing CMS and logistics automation systems
Expanding categories and diversifying customer base across fashion brands
