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Investment & Finance

Superior operates a financial investment management and directly invests in startups in a variety of sectors, including fashion.

SIMON Investment Advisory

SIMON Investment Advisory, a subsidiary of SIMON Partners, is a licensed investment management firm authorized by the Financial Services Commission. We invest in global markets through leading stock discovery and are growing primarily within the South Korean family office market.

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SUPERIOR INFINITY

It started as Asset Design Investment Advisory firm (AUM exceeded KRW 500 billion in 2017) and recently established Superior Infinity to manage and manage various financial investment products.

SIMON PARTNERS

Following direct investments in fashion brand YALE and golf apparel rental platform The Fair Golf, Superior established SIMON Partners to make direct investments in diverse startups beyond fashion, including IP, tech, and platforms.

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PORTFOLIO STARTUPS

In addition to the portfolio below, we are currently investing in a number of startups.

Superior's coexistence management policy is to find startups with good products and technologies and support their founders.

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Commerce | The Fair Golf

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Space platform | The Plaza (TPZ)

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Lifestyle | KINFOLK

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Blockchain | DUNAMU

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Logistics | ICON GOLF

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IT solutions | PLUSBETA

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Fashion | YALE

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Media | TheValueNews

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IT solutions | PLUSBETA

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H.Q Office

Superior Office Building, 614 Teheran-ro, Gangnam-gu, Seoul

Holdings

Superior Tower, 528 Teheran-ro, Gangnam-gu, Seoul

Logistics Center

Superior Dongtan Logistics Center, 4, Dongtansandan 1-gil, Hwaseong-si, Gyeonggi-do (Banggyo-dong)

Logistics Center(E-commerce)

Superior Seongnam Logistics Center, 107, Sunhwan-ro, Jungwon-gu, Seongnam-si, Gyeonggi-do

France Office

91 rue du Faubourg Saint-Honoré, 75008, Paris, France

Superior Co., Ltd.

Business registration number: 207-81-13463 | CEO Kim Dae-hwan

© 2025 By SUPERIOR CO., LTD

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