Investment & Finance
Superior operates a financial investment management and directly invests in startups in a variety of sectors, including fashion.
SIMON Investment Advisory
SIMON Investment Advisory, a subsidiary of SIMON Partners, is a licensed investment management firm authorized by the Financial Services Commission. We invest in global markets through leading stock discovery and are growing primarily within the South Korean family office market.


SUPERIOR INFINITY
It started as Asset Design Investment Advisory firm (AUM exceeded KRW 500 billion in 2017) and recently established Superior Infinity to manage and manage various financial investment products.
SIMON PARTNERS
Following direct investments in fashion brand YALE and golf apparel rental platform The Fair Golf, Superior established SIMON Partners to make direct investments in diverse startups beyond fashion, including IP, tech, and platforms.

PORTFOLIO STARTUPS
In addition to the portfolio below, we are currently investing in a number of startups.
Superior's coexistence management policy is to find startups with good products and technologies and support their founders.