Investment & Finance
Superior operates a financial investment management and directly invests in startups in a variety of sectors, including fashion.
SIMON Investment Advisory
SIMON Investment Advisory, a subsidiary of SIMON Partners, is a licensed investment management firm authorized by the Financial Services Commission. We invest in global markets through leading stock discovery and are growing primarily within the South Korean family office market.

MISSION
Under the principle of "discovering and holding assets significantly undervalued relative to their intrinsic value from a long-term perspective," we will grow client assets through a consistent philosophy and proven strategies, even amidst the volatility of the global financial environment.
Based on our accumulated track record, research capabilities, and conservative risk management system, our goal is to provide clients with stable, market-beating long-term returns.
Simon Investment Trust will continue to
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Maintaining consistency in value investing philosophy
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Investment decisions based on in-depth research
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Transparent operating processes and responsible decision-making
Based on this, we will become a trustworthy company that steadily grows our customers' assets in a 'trustworthy manner.'

SIMON PARTNERS
Simon Partners is a professional investment firm that pursues both stable profitability and future growth potential based on a long-term value investment philosophy based on private equity, leveraging its experience in Asset Design Investment Consulting (AUM: KRW 600 billion) and financial investment management expertise since its launch in 2008.
MISSION
We identify undervalued, high-quality assets and enhance their value through structural improvements and operational efficiency. We also strategically invest in high-growth industries that will lead global trends, such as advanced manufacturing, bio-healthcare, digital infrastructure, AI and robotics, eco-friendly energy, and fashion IP.
Simon Partners pursues sustainable long-term performance and stable portfolio growth through in-depth industry analysis and rigorous risk management. Our goal goes beyond simply providing capital; we strengthen a company's intrinsic value and collaborate with it to shape the future growth trajectory of the industry.
PORTFOLIO STARTUPS
In addition to the portfolio below, we are currently investing in a number of startups.
Superior's coexistence management policy is to find startups with good products and technologies and support their founders.











