Investment & Finance
SUPERIOR manages financial investments and invests directly
in startups across fashion and many other fields.
Investment
Asset management
SIMON INVESTMENT
SIMON Investment
SIMON Investment is a discretionary investment firm newly launched on the track record of Asset Design Investment Advisory, a value-investing advisory firm that has delivered stable returns since 2008, and is officially licensed by the Financial Supervisory Service.
MISSION
Under the principle of “discovering and holding assets significantly undervalued relative to their intrinsic value from a long-term perspective,” we will grow our clients’ assets with a consistent philosophy and proven strategies.
- Consistency in value-investing philosophy
- Investment decisions based on in-depth research
- Transparent processes and accountable decision-making

SIMON PARTNERS
SIMON Partners
SIMON Partners is a professional investment firm that pursues both stable profitability and future growth, based on a private-equity-driven, long-term value-investing philosophy built on the performance and know-how of Asset Design Investment Advisory (AUM KRW 600 billion), founded in 2008.
MISSION
We discover high-quality undervalued assets and enhance their value, while strategically investing in high-growth industries such as advanced manufacturing, bio & healthcare, digital infrastructure, AI & robotics, clean energy, and fashion IP.
Portfolio Startups
PortfolioIn line with our policy of coexistence, SUPERIOR discovers startups with great ideas and technologies and supports their founders.












Beyond the portfolio above, we continue to invest in many other startups.
