Fashion Retail

Together with SUPERIOR, Korea’s first golfwear brand, and overseas brands from France, Italy and beyond,
we run golfwear and fashion businesses.

Brands

Golfwear

MARTINE GOLF

Based in France, MARTINE GOLF is a premium golfwear brand offering classic yet free-spirited style.

From the design house of Martine Sitbon, former creative director of Chloé, it offers a range of French-inspired field looks.

Fashion

FERRARO MILANO

Ferraro Milano is a brand offering styles for Italian men who have long pursued a romantic and relaxed lifestyle.

With refined casual looks as its main concept, it blends casual and classic casual, offering variety in color, material, and detail.

Golfwear

SUPERIOR Golf & Sport

Launched in 1979 as Korea’s first golfwear brand, SUPERIOR Golf & Sport has long been loved by golf fans at home and abroad for combining fashion and function.

Unafraid to embrace trends, it pursues a balance between adopting new materials and preserving its heritage.

Fashion

FRANCO FERRARO

Franco Ferraro is an Italian brand launched in 1974 by fashion designer Franco, formerly of Zegna.

With restrained design that resists passing trends and an aesthetic of balance, it sets a new standard for European casual wear.

Fashion / Living

Martine Sitbon

Martine Sitbon, well known as the former creative director of Chloé, received France’s National Order of Merit and the Order of Arts and Letters, becoming one of the country’s leading fashion designers.

SUPERIOR acquired Martine Sitbon S.A.S and develops the brand together with her design house.

Fashion

VENDOME Paris

VENDOME Paris is a brand inspired by Place Vendôme in Paris.

Restrained classic designs paired with handles in many colors — mix & match to express yourself with your own ONLY ONE BAG.

Fashion

BLACK Martine Sitbon

BLACK MARTINE SITBON is a contemporary brand that interprets the design philosophy of French designer Martine Sitbon with a young, chic sensibility.

A brand for those with an eye for style, design, and color.

Fashion

IMPERIAL

Built on the concept of a ‘Royal British Club’, IMPERIAL takes its motif from the iconic British crown.

Casual wear that is comfortable and stylish for golf and leisure sports as well as everyday life.

Fashion

KJ CHOI

KJ CHOI GOLF is named after K.J. Choi, the first Asian player to win eight PGA Tour titles.

Inspired by K.J. Choi, it presents stylish golfwear with outstanding performance.

Collaboration
& License Archive

Collaboration & License Archive

Brands SUPERIOR has collaborated with and developed under license over the years.

Collaboration

EYEWEAR
EYEWEAR

License

EYEWEAR
EYEWEAR

R&D

New material development

SUPETEX

Having pioneered Korea’s textile and fashion industry for more than 50 years, SUPERIOR is now taking on the development of new textile materials.

SUPERIOR’s tradition of material innovation, which began in 1978 with Korea’s first commercialization of mercerized yarn, continues today. SUPETEX is SUPERIOR’s in-house functional fabric developed to the quality standards of the Korea Apparel Testing & Research Institute (KATRI), and is applied across all SUPERIOR brands with functions such as waterproofing, windproofing, stain resistance, odor resistance, antibacterial protection, and breathability.