About
SUPERIOR
As the fashion company that launched Korea’s first golfwear brand,
SUPERIOR now spans the full fashion lifestyle, including fashion, licensing, finance, and art & culture.
Business Areas
A company that pursues business growth and social value
at the same time
Building a global network centered on Korea and France, SUPERIOR is expanding from fashion and distribution into licensing, investment & finance, platforms, and cultural businesses.
Through Superior Gallery and the World Golf History Museum, we contribute to the growth of arts and culture, and through the largest mission foundation in Korea’s fashion industry, we lead in mission work, service, and giving back to society.
Global Network
Locations & affiliates
Superior Building

75008, Paris, France

06400, Cannes, France

Superior Tower




Philosophy
I create style.
Founder Chairman Kim Kwi-yeol (Cheongyeo)
I lead the times and satisfy our customers.
I contribute to coexistence and mutual prosperity.
Guided by the company motto of ‘Trust, Sincerity, and Creativity’ and the management philosophy of founder Chairman Kim Kwi-yeol, SUPERIOR practices principled management and giving back to society.
