SUPERIOR
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SUPERIOR
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About

SUPERIOR

As the fashion company that launched Korea’s first golfwear brand,
SUPERIOR now spans the full fashion lifestyle, including fashion, licensing, finance, and art & culture.

Business Areas

A company that pursues business growth and social value
at the same time

Building a global network centered on Korea and France, SUPERIOR is expanding from fashion and distribution into licensing, investment & finance, platforms, and cultural businesses.

Through Superior Gallery and the World Golf History Museum, we contribute to the growth of arts and culture, and through the largest mission foundation in Korea’s fashion industry, we lead in mission work, service, and giving back to society.

Global Network

Locations & affiliates
Seoul SUPERIOR
Seoul
SUPERIOR
614 Teheran-ro, Gangnam-gu, Seoul
Superior Building
Paris SUPERIOR
Paris
SUPERIOR
91 rue du Faubourg Saint-Honoré,
75008, Paris, France
Cannes SUPERIOR
Cannes
SUPERIOR
42 Av. Prince de Galles,
06400, Cannes, France
Holdings SUPERIOR
Holdings
SUPERIOR
528 Teheran-ro, Gangnam-gu, Seoul
Superior Tower
France S.A.S Martine Sitbon
France S.A.S
Martine Sitbon
Investment SIMON
Investment
SIMON
Partners SIMON
Partners
SIMON
Holdings SIMON
Holdings
SIMON

Philosophy

I create style.
I lead the times and satisfy our customers.
I contribute to coexistence and mutual prosperity.

Founder Chairman Kim Kwi-yeol (Cheongyeo)

Guided by the company motto of ‘Trust, Sincerity, and Creativity’ and the management philosophy of founder Chairman Kim Kwi-yeol, SUPERIOR practices principled management and giving back to society.